user guideWelcome to the website of Andrew Allen Moore. As a freelance/contract Technical Communications Consultant (Technical Author/Technical Writer), trading as AAM Design Limited, I have over 20-years' experience of creating technical publications, corporate literature and training materials for technology-based and information-driven organisations.

Information Design Approach

As a writer with an engineering background, I endeavour to design documents that look good AND communicate effectively. I treat every document as an 'information design' task rather than as just 'technical writing' (focusing on content) or 'graphic design' (focusing on presentation) to ensure your document delivers its intended message.

My Aims

As a professional document designer, I focus on providing:

  • Clear Structure - to help your readers find the information they are searching for.
  • Concise Content - to inform your readers efficiently and effectively.
  • Captivating Format - to grab your readers' attention and gain their trust.

My Services

Follow the links below for more information about the services I offer.


  • Corporate brochures
  • Company procedures
  • Sales and Marketing literature
  • Scientific and technical journalism
  • Product datasheets
  • Web content

Desktop Publishing

  • Page layout design
  • Corporate styleguides
  • Document stylesheets
  • Document design
  • Formatting

Graphic Design

  • Typography
  • Brochures
  • Page layout design
  • Logo design
  • Business/personal letterheads


  • Document proofreading
  • Article copy-editing
  • Document rewriting
  • Web content rewriting
  • Academic proofing
  • UK/US proofreading

Technical Authoring

  • Instructional design
  • Technical/scientific writing
  • User/operator guides
  • Servicing manuals
  • Quick reference guides
  • Online help (RoboHelp)


  • Infographics
  • Functional diagrams
  • Product views
  • Display boards
  • Installation diagrams
  • Web graphics

Training & Education

  • Training modules/materials
  • e-learning modules
  • Museum, gallery and exhibition guides
  • Study packs, artist biographies
  • PowerPoint presentations


  • Product photography
  • Instructional photography
  • Photo-retouching
  • Web images
  • Screenshots

Web Design

  • Web content
  • Company intranet
  • Web images
  • Document distribution
  • Web Page screenshots

Ensuring Customer Satisfaction

I always ensure my customers can use and update the documents and templates I provide, and maintain ownership, by providing them with the master files. I deliver on-time and to-budget; as my customers usually prefer to have a good document, on-time; rather than a perfect one, late.

My Customers

Here are some of the companies I have had the pleasure of working with:

"Employing a Technical Author directly is a bit like employing a Carpenter to build a kitchen: it enables you to create a custom quality product at less than high street prices."

Contacting AAM Design

If your company or organisation needs professional document design, you can hire me on a freelance or contract basis. I'll be happy to give you a fixed-price quote or an hourly/daily rate.

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Company pages: HOME | CONTACT AAM


Website design: AAM DESIGN LIMITED