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10 Reasons...Why Your Company Needs Professionally Written Technical Publications

1. Good documentation enables your customers to use your products effectively.

By providing comprehensive, readable and accessible information, you can make complex products easier to understand and use.

2. Good documentation reduces calls to your customer support hotline.

By providing adequate operational and technical detail, you reduce the number of calls to your customer support hotline.

3. Good documentation minimises equipment downtime.

By providing effective troubleshooting and repair instructions, your customers will be able to rectify faults and get equipment back online quickly.

4. Good documentation generates repeat business.

By fostering customer confidence in your products and product support, you improve your company's reputation and establish brand loyalty.

5. Good documentation generates new business.

By supplying a technical publication to a prospective customer as a benchmark of achievement, you add credibility to your sales and marketing literature.

6. Good documentation provides training for new staff.

By providing structured product documentation, you will be able to use it to train internal staff and new recruits, as well as end-users.

7. Good documentation protects the end-user.

By providing essential health and safety information, in conjunction with appropriate product labels, your company fulfils its obligation to provide adequate protection for the end-user.

8. Good documentation protects your products.

By providing relevant equipment care, installation, handling, operation, storage, and maintenance information, the equipment will be properly used and looked after by the customer.

9. Good documentation protects your company.

By recording the functions, features and specifications of the product, you provide product liability and patent protection for your company in the event of a dispute.

10. Good documentation increases company productivity.

By distributing copies of the product manual internally, or posting it on the company intranet, you reduce interruptions to engineers and increase everyone’s efficiency.

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Copyright © 2006 Andrew Allen Moore. All rights reserved.